The Blitzer Story. Bob Blitzer has inspired thousands of students with his engaging approach to mathematics, making this beloved series #1 in the market. Blitzer draws on his unique background in mathematics and behavioral science to present the full scope of mathematics with vivid applications in real-life situations. Students stay engaged because Blitzer often uses pop-culture and up-to-date references to connect math to students' lives.
Evolution of the series. Vintage travel poster themed concepts were created initially, with the chili pepper incorporated into the landmark scene. As concepts progressed, brighter versus muted colors were requested, as well as more of a pop-art flair. Overall, the pepper needed to stand out more and become the focal point of each cover. Based on the 4th stage, the new series was created.
